Accuracy Ain’t Optional
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Geezy TED Talk: Accuracy Ain’t Optional
We live in a world where information moves faster than a checkout cart during a Target clearance sale. One click, one share, one repost—suddenly hundreds of people are seeing it. And here’s the truth: once something is out there, it’s hard to reel it back in.
That’s why accuracy isn’t just “a nice idea.” It’s the backbone of every single thing you share about your brand—or a brand you rep for.
Why Accuracy = Trust
Let’s cut straight to it: your reputation is built on whether people can count on you.
Think about it. If you say “everything is 50% off today” and a customer hops over, fills their cart, and learns only one section is discounted, what happens?
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They feel misled.
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They start side-eyeing the brand.
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They wonder if you are careless or if the business itself is sloppy.
Either way, trust has been cracked. And cracked trust is like a cracked mug—you might glue it back together, but everyone still sees the line.
The Ripple Effect of Bad Info
Spreading misinformation isn’t just about one wrong caption. It creates ripples:
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Confusion for customers → people stop buying because they don’t know what’s true.
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Damage to the brand → the business looks unprofessional or shady.
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Damage to YOU → your word starts to lose weight, and people stop engaging with your posts.
And here’s the kicker: if you’re repping someone else’s brand, those ripples don’t stop with you. They hit the person behind the brand—hard. Their credibility, their sales, their reputation. That’s not just unfair; it’s harmful.
The “Bestie Sale” Analogy
Picture this: you tell your best friend there’s a crazy sale at Hobby Lobby. She cancels her plans, drives across town, loads her cart—only to learn there’s no sale.
She’s embarrassed. She’s annoyed. She’s questioning why she trusted you.
That’s the exact same energy customers feel when they see inaccurate posts about discounts, freebies, or products. You may not mean to mislead them, but the impact is the same.
Accuracy is Respect
At the end of the day, accuracy is about respect.
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Respect for the brand (yours or someone else’s).
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Respect for the time and money of the customers.
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Respect for yourself, because you deserve to be taken seriously.
When you get it right, people notice. Customers relax because they can trust what you’re saying. The brand looks polished and professional. And you? You look like the reliable, rock-solid rep everyone wants to follow.
How to Protect That Accuracy
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Double-check before you post. Don’t rely on memory—things change quickly.
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Use the official captions and graphics. They exist for a reason.
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When in doubt, ask. It’s always better to pause a post than share wrong info.
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Keep it simple. If you can’t explain the details of a discount or event clearly, don’t post it until you can.
Final Thought
Your brand—or the brand you’re repping—isn’t just a business. It’s someone’s baby. Their hours, their creativity, their hustle. Treat it with the same care you’d want for your own.
Because every time you share, you’re not just moving products. You’re building trust. And trust is the kind of currency that will outlast any discount, freebie, or drop zone.
So the next time you hit “post,” ask yourself:
✨ Is this 100% correct? ✨
If yes—go for it. If no—wait. Because accuracy isn’t optional. It’s everything.