Geezy TED Talk: Don’t Lose Your Magic Chasing Trends

The design world moves fast. One day it’s rainbow chrome letters, the next it’s soft vintage textures, and then suddenly everyone is slapping cow print on everything like it’s the second coming of leopard.

Trends can be fun, powerful, and sometimes even profitable. But here’s the problem: if you’re not careful, chasing every single trend will strip away the one thing that makes you stand out—your uniqueness.

---

Trends Are Tools, Not Identity

Jumping on a trend isn’t wrong. It can help your shop stay relevant and reach new eyes. But trends are meant to be tools, not the foundation of your entire brand.

If all you ever do is mimic what’s hot, your audience never learns what makes you special. They see the trend, not your creativity. And when the trend fades? So does the attention.

---

The Burnout of Trend-Chasing

Chasing every single new thing is exhausting. You can spend hours designing to fit the vibe of the week—only to realize it’s already old news by the time you post it.

That cycle doesn’t build a business. It builds burnout.

And here’s the kicker: the people who truly succeed in this industry are the ones who balance the two. They sprinkle in trendy touches but always anchor their designs in a recognizable style that screams them.

---

Why Your Style Matters More

Think of the designers you admire most. Why do you recognize their work at a glance?

It’s not because they nailed the trend-of-the-week—it’s because they have a consistent voice, style, and identity. Their audience can count on them to deliver designs that feel authentic, not desperate.

That’s what makes a brand stick. That’s what makes you memorable.

---

The Sweet Spot: Trendy + Timeless

Here’s the balance:

• Play with trends to keep your catalog fresh.

• Stay rooted in your signature style so people know it’s yours, no matter what.

For example, if your brand leans bold, punk, and alternative—you can absolutely do a “pumpkin spice” design. But make it your version. Add your edge, your fonts, your vibe. That way you’re part of the trend, but you’re not swallowed by it.

---

The Big Picture

At the end of the day, customers don’t follow you just because you nailed a trending design once. They follow because your style speaks to them. They want your voice, your spin, your vibe.

So don’t lose your magic chasing what everyone else is doing.
Because the truth is, trends fade—but your originality doesn’t.

---

✨ Final Thought: Let trends inspire you, not define you. Build a brand that’s recognizable even when the trend dust settles. That’s how you stay in the game long after everyone else burns out.